Two years ago I decided to launch my own vitamin company selling vitamins from top brands on my website and I needed an e-commerce platform that would support my online storefront and the marketing promotional programs. I have had experience launching very large e-commerce websites on the ATG E-commerce platform for the past 10 years. But for a startup, I needed an affordable and feature-rich platform. I decided to evaluate Volusion among other e-commerce platforms available in the $200-300 per month range for unlimited products.

Why Volusion
Finally I decided to go with Volusion because Volusion provided as many features as I had come to expect from e-commerce platform.

On the technical and logistical end of the spectrum, Volusion provided easy and simple integration with shipping companies like UPS, USPS, DHL and FedEx, merchant payment processors/popular gateways with Paypal and Google Checkout payment, setting up coupons / promotions / free shipping offers / pricing levels for promotional and volume pricing.

On the marketing end of the spectrum, Volusion provided setting up and integration with popular affiliate platforms like PepperJam Network, comparison shopping engines, Google Analytics, etc. Remarketing to abandoned shopping carts, Search Engine Optimization (SEO) out of the box on every page of my store and website, developing content/article pages, tons of site templates for refreshing our site design.

The biggest selling point of the Volusion platform was the fact that they regularly updated the platform with many new features and also come pre-built with Live Chat and Social Store on Facebook. Now they even support tweeting directly from the admin portal. Volusion just makes my store management super easy so that I can concentrate on running and growing my business.